RESEARCH TRIANGLE, NC - Victoria Secret has more than 14 million Facebook fans to lead Top 25 retailers with Facebook pages, the report of June ChannelAdvisor Commerce for Facebook in June The retailer of sexy lingerie has gained 6 percent in June, the report said. Other retailers with hordes of fans on Facebook include Adidas Originals in the number 2 spot with over 10 million fans, and Walmart, against sixth to fourth place with 7 million more.
Scot Wingo, CEO of ChannelAdvisor said, "We see retailers become more sophisticated and aggressive with promotions on Facebook, many fishing to drive traffic to their websites or stores brick and mortar. In addition, retailers are encouraging viral marketing by asking fans to share the products they love with friends to take part in a promotion or discount. It is clear that retailers seek to attract fans rather than collect them.