ESPN has a new sponsor for one of their many college bowl games. Yesterday, ESPN and Gildan Activewear announced a multi-year sponsorship agreement that will begin with the 2011 Gildan New Mexico Bowl. Gildan — a leading manufacturer and marketers of branded T-shirts, sweatshirts, and sport shirts — teamed up with ESPN Regional Television, an ESPN subsidiary, to complete the deal.
“We are proud to partner with ESPN to kick off the collegiate football postseason and have our brand name associated with the Gildan New Mexico Bowl,” said Glenn Chamandy, President and CEO, Gildan Activewear. “With close to 600 million shirts and over 600 million pairs of socks sold in North America last year, Gildan is already a part of the lives of families and student-athletes across the US. This sponsorship, and the related events in the weeks preceding the football game, is a way for us to support active living, take part in the community, and share our passion for football with all fans.”
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