When looking at a provocative bikini ad in a fashion magazine, the last thing a man is going to look at is the price. That’s far from surprising.
When looking at an even more provocative ad for a pair of running shoes in which the model is wearing nothing else, the product gets absolutely no attention from men whatsoever.
In a study observing viewing patterns of how both men and women look at a sexy ad, one of the biggest advertising theories was put to the test – does sex sell?
In the study, both men and women looking at an H&M bikini ad checked out the model’s face first. Any writing in the ad, however, was of no interest to the men. That pattern is visible in the image below, where the green spots represent areas that didn’t attract any attention at all, while the red represents the areas that got the most attention.
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